Conversational Videos have many benefits for SEO and your content marketing strategy as a whole.
Video for SEO
Video increases engagement metrics such as time on page, and click through rate. Google, and Bing track these engagements to better understand the quality of your content. Simply put, search engines reward websites whos content gets more engagement – and video is by far the best medium to increase these metrics.
Video for Communicating Core Brand Concepts
Let’s face it, most people would rather engage with a video than read an exhaustive written blog. This is especially true whenever communicating complex processes, such as that of the custom home building process.
Video Humanizes Your Brand
Marketing is the precursor to the sales process – which typically starts with a conversation to better identify a prospects needs. Prospects who engage with your video are more likely to feel a sense of trust and comfort with the sales point of contact since they’ve already seen and heard them in a video format.
Creating these videos doesn’t have to be complicated or time consuming – a candid conversation that covers topics you’re most familiar with is a great way to effectively communicate your business to your audience. We’re strong advocates for video, and are proud to offer this service as a part of our SEO packages. We hope you’ve found this article to be helpful, and informative!